Marketing Material

 

Marketing Magic: A Guide to Getting the Gigs

723 Page Book

 

This book examines all the markets, promotional material, S.E.O., advertising methods and business strategies in finding, getting and keeping work as a professional magician. 

It includes the full 723 page book, as an A4 size hardback book and a DVD lasting 2 hours, 25 minutes discussing some of the various chapters within the book that Stephen feels are the most important.

He reveals everything from how much performers are paid, how to get the elusive jobs, links to the relevant websites and agents responsible for recruiting along with a yearly breakdown on what months to market to particular groups and societies to maximize getting the gigs.   

In the 20 years he has been performing professionally. He has been an illusionist, close-up magician, children's entertainer, bar magician, cabaret artist, agent and public speaker. He has almost done it all and he is now ready to reveal all his secrets so that you too can make a living as an entertainer in any facet of the entertainment industry. 

The physical book is only available from this website while stocks last.
Promotional Material
1.     The Marketing Map
2.     Stage Name
3.     Logos
4.     Leaflets
5.     Colour Branding & Costume
6.     Business Cards
7.     Roller Banners
8.     Branded Giveaways
9.     Free Party Invitations
10.  A-Frame Boards
11.  Brochure / Flyer
12.  Party Tips Flyer
13.  £10 Discount Voucher
14.  Sign Writing Your Car
15.  Personalised License Plates
16.  Profile Photos
17.  Show Pictures
18.  Celebrity Photographs
19.  Promo Videos
20.  Colouring Page of Yourself
21.  Branded Clothing
22.  Unique Selling Points
 
Your Website
23.  Building a Website
24.  Mobile Websites
25.  Prices on your Website
26.  Written and Video Testimonials
27.  Availability Calendars
28.  Venue Hire Web Page
29.  Entertainers Database Software
30.  Email Bulk Messaging Software
31.  Money Back Guarantee
 
Online Presence
32.  S.E.O. (Search Engine Optimisation)
33.  Google Adwords
34.  Bing
35.  Netmums & Google Businesses
36.  Free Listing Websites
37.  Getting Reviews
38.  Facebook Fan Pages
39.  Facebook Pay to Advertise
40.  Twitter / Instagram etc.
41.  LinkedIn
42.  Google Alerts
43.  Using Social Media
 
Advertising
44.  Leaflet Drops
45.  Wall Planners, Posters & Magazines
46.  Newspapers
47.  Local Magazines
48.  National Magazines
49.  Parenting & School Magazines
50.  Free Telephone Directories
51.  Yellow Pages
52.  Yell.com
53.  Party Pop and others
54.  Text Enquiries via a Website
55.  Telephone Number Blocking
56.  Adverting on Television
57.  Advertising on the Radio
58.  Post Office Screens
59.  Giant Roadside Billboards
60.  Advertising on Buses
61.  Religious Holidays
62.  E-mails & Letters to Schools
63.  Library Shows
64.  Letters to Pubs
65.  Advertising to Hotels
66.  Department Stores & Supermarkets
67.  Advertising to Sport Clubs
68.  Websites at ToysRUs
 
Ways to Get the Work
69.  Recommendations
70.  Getting a Referral
71.  Wedding Fairs & Bridal Shops
72.  Shopping Centre Busking
73.  Charity Shows
74.  Network Meetings
75.  Cold Calling
76.  Staying Behind to Network
77.  Hair Salons
78.  Host your own Funday
79.  Agents
80.  Beware of the Agency Scam
81.  Magic Gigs Websites
82.  Talent Agencies
83.  Hot Leads through Hired Venues
84.  Setting up a Competition
85.  Personalised Tricks for Clients
86.  Party & Event Planners
87.  Free Phone Numbers
88.  Call Divert
89.  Follow-Up Telephone Calls
90.  Handling Telephone Enquiries
91.  Handling E-Mail Enquiries
92.  Publicity Stunts
93.  Using Public Venue Shows
94.  Facebook Group Posting
95.  Referrals from Entertainers
96.  Breaking into Television
97.  Networking in Church
98.  The Job Centre
99.  Letters to Restaurants
 
The Markets
 
Close-Up
100.                Residencies: What to Charge
101.                Residencies: Finding the work
102.                Residencies: Keeping the Gig
103.                Premier League Football Clubs
104.                Mobile Stationary Magic Bar
105.                Hen and Stag Nights
106.                Bar Hustling
107.                Working a Nightclub
108.                Bar Magic
109.                Graduations, Proms & Colleges
110.                Cruise Ship Close-Up
 
Tuition
111.                One on One Magic Tuition
112.                Going into Schools
113.                Full Day Enrichment Class
114.                After School Clubs
115.                Over 60's Clubs
116.                Magic Workshop Lecture Notes
117.                Summer Camps
118.                Scout and Brownie Camps
 
Public Speaking
119.                Women Institutes & Rotary Clubs
120.                Speaking on Cruise Ship
121.                Magic Club Lectures
 
Children's Show
122.                Children's Birthday Parties
123.                Ferry Entertainment
124.                Working with Photographers
125.                Theme Park Shows
126.                Cruise Ships
127.                Summer Camps
128.                Caravan Parks
129.                Agricultural, Animal & Flower Shows
130.                Park Events
131.                Hospital Giggle Doctors
132.                Being Santa
133.                Santa's Grotto Entertainment
134.                Lapland Flight to Meet Santa
135.                Cinema Kids Club
136.                Blue Coat Holiday Parks
137.                Circus Skills Clubs
138.                Party Host at Food Restaurant 
139.                TV Show Warm-Up
140.                Halloween Safety Show
141.                Car Dealerships
 
Staff Training
142.                Balloon Modelling Training
143.                Team Building Sessions
144.                Persuasion Seminars
145.                Towel Folding Classes
146.                Magician Master-Classes
147.                Magician's UK Lecture Tour
148.                Magician's US Lecture Tour
 
Adult Cabaret
149.                Rural Touring Booking Agents
150.                The Casino Circuit
151.                Edinburgh Festival
152.                Comedy Festivals
153.                Corporate Magic
154.                Rehearsal Opportunities
155.                Hiring a Theatre
156.                Club Med Working Holiday
157.                Trade Shows
158.                Cruise Ship Cabaret
159.                Comedy Clubs
160.                Weddings
161.                Adult Birthday Parties
162.                Cocktail Evenings / Retirement Parties
163.                Gospel Magic
164.                Christmas Light Switch On
165.                Magic Festivals
166.                Disability Groups
167.                Retirement Homes
168.                Holiday Park Circuit
169.                Hotel Parlour Shows
170.                Golf, Conservatives & Pubs
171.                Magic Club Dinners
172.                Busking with Adult Magic
173.                Ghost Walks
174.                Séances / Ghost Spirit Shows
175.                Touring the UK with your Show
176.                The Illusionist Super Show
177.                Being an Illusionist
 
Side Selling
178.                Opening a Magic Shop
179.                Face-Painting
180.                Bouncy Castle Hire
181.                Toastmaster
182.                Magic Bus Parties
183.                Quiz Master at a Wedding
184.                Sell Quiz Pack
185.                Buying and Selling Magic
186.                Becoming an Agency
187.                YouTube Video Series
188.                Opening a Magic Bar
189.                Psychic & Palm Readings
190.                Punch and Judy
191.                Selling Balloons
192.                Party Bags
193.                Selling Your DVD
194.                BOR Back-of-the-Room Selling
195.                Taking on an Apprentice
196.                Wedding Add-Ons
197.                Writing and Selling Books
198.                Convention Circuit
 
Specialised Shows
199.                Lost Luggage Show
200.                Educational Magic
201.                Reading Show
202.                Summer Reading Themes
203.                Safety Show
204.                Healthy Eating Show
205.                Recycling Show
206.                Applying for a Grant or Sponsorship
 
The Plunge
207.                Part Time Limitations
208.                Quitting Your Job
209.                Time Spent Marketing
210.                Increase your Age Range
211.                Inner City Parking
212.                Remembering your Name
213.                The Group Photograph
214.                Standing Ovations
215.                After-Show Giveaways
216.                Thank-You E-Mails
217.                Surveys & Feedback Questionnaires
 
Pricing and Business
218.                Adult Cabaret Prices
219.                Children's Entertainers Prices
220.                Adult Close-Up Prices
221.                Looking At Our Competitors
222.                $100,000 Magic Show
223.                Deposits
224.                Repeat Customers
225.                Midweek Show Prices
226.                Working on Christmas Day
227.                Confirmations / Invoices
228.                CRB, DBS & PL Insurance
229.                PAT Testing
230.                Risk Assessment
231.                Limiting Travel Distance
232.                Milking your Clients
 
Life Lessons
233.                How Long to Fill the Diary
234.                Telling the World
235.                Think positive
236.                Taking a Holiday and Burnout
237.                Magic Competitions
238.                Joining a Magic Club
239.                Changing the Tricks
 
240.                Conclusion
241.                Other Marketing Resources
242.                Free Podcasts

723 Pages, A4 size. Ariel 12 font, Single line spacing with narrow margins - so jammed packed with no padding!

 

Marketing Magic - A Guide to Getting the Gigs - £70
Physical Book & DVD PDF Download & Video Link

 

Have you ever wanted to earn more money during the week? Have you ever been asked to teach someone magic but didn't know what tricks to show them?
This DVD set will show you all the tricks to teach children and adults in groups or in private lessons. Maximising profits and storage space to offer informative classes that keep the students coming back for more.
From summer camps to after-school clubs, adult courses to reward shows - teaching magic is a huge money-earner and this DVD set reveals all the secrets you need to know.
 
DVD 1 - Live Magic Workshops 2015
   Workshop 1: 1 hour, 12 minutes
   Workshop 2: 59 minutes
*These were two-camera shoots, with one camera in HD and the other in Standard-Def.
 
DVD 2 - Magic School
   23 Tricks that I teach in the workshops, fully performed & explained. 1 hour, 59 minutes
 
DVD 3 - Explanation
   A full breakdown of the cases, markets to target, structure and fee. 1 hour, 31 minutes
 
DVD 3 Bonus Folder (put in computer to open) -
   27 page booklet on workshops
   Trick handouts & templates
   Two full workshops from 2007 (mp4):
       Body Tricks: 59 minutes
       Rings Tricks: 55 minutes

Running Time: 7 hours, 58 minutes

How to run a Magic Workshop - £30
3 x DVDs

 

Everything I know about being a Children's Entertainer

363 Page Book

 

This 363 page book in A4 size answers over 438 questions on the business of being a professional children's entertainer. Over 26 chapters, we explore everything from what tricks to perform to show structure, child control to character. Its a marketing system, reference guide and encyclopaedia all rolled into one!

Presented in Q & A format with a complete hyperlinked index of questions to navigate to any part of the book immediately. This is the ultimate resource for information on the real business of performing professionally.

This book is an accumulation of all my knowledge from the last twenty years of performing. It is suitable for everyone from a complete beginner wishing to start out in magic to the professional wishing to expand the business to new markets. I discuss many points including the secrets of getting celebrity clients to showing examples of my leaflets and colouring book competition.

Most of this book was released previously as a PDF called "The Children's Entertainers Guidebook" but has been updated, reformatted and remodelled in 2015 as this new physical book.

Only available from this website while stocks last.

Chapter 1 – Introduction
Chapter 2 – Business Management
Chapter 3 – Getting the Booking
Chapter 4 – Pricing
Chapter 5 – Putting Your Show Together
Chapter 6 – Tricks
Chapter 7 – Show Structure
Chapter 8 – Character / Costume
Chapter 9 – Things to Consider Before Starting
Chapter 10 – Before the Event
Chapter 11 – Before the Show
Chapter 12 – Starting the Show
Chapter 13 – During the Show
Chapter 14 – The Show Contents
Chapter 15 – Finishing the Show
Chapter 16 – After the Show
Chapter 17 – Working with Puppets
Chapter 18 – Balloon Modelling
Chapter 19 – Other Performing Situations
Chapter 20 – Child Control
Chapter 21 – The Disco
Chapter 22 – The Two-Hour Show
Chapter 23 – Other Questions
Index of Questions

 

Everything I know about being a Children's Entertainer - £25
Physical Book PDF Download

 

 

If you have ever wanted to be a children's entertainer then this DVD will teach you everything you will need to know from advertising and marketing strategies to the party games he plays and equipment he uses. Stephen discusses everything about his show and business strategies including all the tactics which have made him one of the most requested children’s entertainers in the UK.

1. What do I charge?
2. Price Increasing
3. How much do I earn?
4. How many shows do I do?
5. Weddings
6. Confirmation Sheets
7. Confirmation Number
8. Cancellations
9. Deposits
10. Packages
11. Competitors
12. Website
13. Prices on my website
14. Venues Page
15. Promo Videos
16. Adwords
17. Google Maps
18. CRB
19. Party Invitations
20. Giveaway Tricks
21. Venue Notice boards
22. Charity Shows
23. Car Sign-writing
24. Party Bags
25. Selling Balloons
26. Selling Magic Sets
27. Roller Banners
28. Balloon Game
29. Hula Hoops
30. Balloon Modelling
32. Branding & Costume
33. Facebook
34. PA System
35. Microphones
36. Pass the Parcel
37. Prizes
38. Parachute
39. EZPA PA Backup
40. Main PA
41. Scavenger Hunt
42. Arrival Time
43. Show Structuree
44. Shaking Handss
45. Gathering Stuff Backk
46. Plate Spinningg
47. Dancing gamess
48. Birthday Cakee
49. Group Photoo
50. Dancing Games (Creation))
51. Musical Bumps51. Musical Bumps
52. Musical Birthday Child
53. Parachute Games
54. The Congaa
55. YMCAA
56. Ending the Showw
57. Musical Statuess
58. Hokey Cokeyy
59. Paymentss
60. Circus Skills
61. Educational Shows
62. Spelling Game
63. Theme Shows
64. Clothing
65. Line Entertainingg

Running Time: 2 hours, 25 minutess

Party Business £12Party Business £12
DVD Download

 

 
This book contains 50 amusing, educational & interesting stories from Stephen's career as a professional magician. Read about his experiences on Britain's Got Talent, what it was like working on the ferries and on the cruise ships. His shows at celebrity parties and the political scandals behind magic competitions. He holds nothing back in hope that you will find some amusement in his ramblings. Sit back and enjoy these amusing antidotes from the life of a magician.
 

 

Stories From the Life of a Magician - £7
Physical Book PDF Download

 

 
This book contains a new 37 amusing, educational & interesting stories from Stephen's career as a professional magician. 
 
More Stories From the Life of a Magician - £5
PDF Download

 

Recorded July 2013, this is Stephen's lecture he performs at WI, Over 50's social groups, rotary clubs, magic societies, cruise ships, schools and colleges. It is a look at how our eyes are deceived through the art of magic, optical illusions, camouflage, deceptive techniques and misdirection. While an interesting lecture in its own right, it usefulness to magicians is as an educational resource of an example of what to do in these types of venues to obtain midweek work.

This is a static camera on a tripod recording. I used editing features to zoom in and enhance the video, however don't expect high production value.

Running Time: 50 minutes

Don't Believe Your Eyes: The Lecture £8
DVD

 

We discuss the business side of weddings such as how to get the work through wedding fayres and what to expect when you get there.  Stephen hosts the discussion with Kris Naylor and Nemed Phoenix, two other professional magicians who share their insight on working a wedding and answer numerous questions such as: When is the best time to perform for the bride & groom? How do you get the children to stop following you? Where is the best place to set up at a wedding Fayre? What should you wear? How early do you arrive? The wedding is running late, what do you do?

These and many more questions are finally answered in this discussion that goes into great detail about working the wedding market.

Running Time: 1 hour, 40 minutes

Wedding Magic - The Discussion £5
DVD

 

 

This video explores all potential markets that a magician can perform in, how much they pay and how to land the gig. We will look at what months are best to target particular markets to maximise return for your time investment.

Then there is a full breakdown of SEO Methods to get to the top of Google, and how to run an Adwords campaign so that it does not cost more than you make. This DVD tells you how to get all the gigs. It is the ultimate resource in becoming a full-time performer.

  • How much do I earn? - 0,01,22
  • Cutting Back - 0,02,03
  • Close-Up Residencies - 0,02,03
  • Fees & Rates - 0.03.50
  • How long do I spend marketing? - 0,04,46
  • Year in Review - 0,05,40
  • Cancelations - 0,06,39
  • Deposits - 0,07,06
  • Year of Marketing - 0,07,45
  • January & February - 0,07,59
  • W.I., Rotary & Probus Clubs - 0,08,39
  • Back of Room Sales - 0,09,50
  • Flower, Animal & Agricultural Shows - 0,10,42
  • Summer Camps - 0,12,42
  • Educational Shows - 0,14,54
  • Reading Themes - 0,17,20
  • Religious Dates - 0,18,42
  • Comedy Festivals - 0,21,20
  • Farmers Markets - 0,22,17
  • After-School Clubs - 0,22,40
  • Out of School Clubs - 0,24,14
  • Pubs - 0,24,54
  • March & April - 0,25,43
  • Weddings - 0,25,54
  • Holiday Parks - 0,26,20
  • Cruise Ships - 0,27,54
  • Wedding Fairs - 0,30,38
  • May & June - 0,33,35
  • Scouts & Brownies - 0,34,37
  • Disability & Retirement Homes - 0,36,09
  • Rural Touring Network - 0,36,34
  • Restaurants - 0,39,52
  • Shopping & Garden Centres - 0,41,00
  • Halloween - 0,43,03
  • Department Stores - 0,44,15
  • School Christmas Parties - 0,44,38
  • Freemasons & Society Dinners - 0,45,09
  • November & December - 0,46,32
  • New Year Eve Parties - 0,47,24
  • Working Christmas Day - 0,47,53
  • Stage Names - 0,48,39
  • Web Extensions - 0,50,32
  • Village Hall Noticeboards - 0,51,36
  • Village Hall Landlord - 0,53,17
  • Car Sign-writing - 0,54,36
  • Discount Vouchers - 0,56,31
  • Venue Hire Page - 0,58,18
  • Party Invitations - 0,58,18
  • What is SEO & PPC? - 1,00,45
  • Why Google? - 1,07,36
  • SEO with Google - 1,09,28
  • Loading Fast - 1,10,51
  • Delete Useless Code - 1,11,36
  • Photo Size - 1,12,58
  • Landing Page - 1,14,52
  • Test the site - 1,16,44
  • Clean Code - 1,17,40
  • Use basic fonts - 1,19,05
  • Lots of Photographs - 1,20,26
  • Rename Pictures - 1,20,54
  • Readability Statistics - 1,23,29
  • Bullet Points - 1,25,10
  • Sitemaps & Broken Link Checker - 1,26,45
  • Keywords & Metatags - 1,27,14
  • Page Description - 1,27,54
  • Compatibility - 1,29,14
  • Forms, Tables & Placeholders - 1,30,14
  • Test the site - 1,32,27
  • Link Email Addresses - 1,34,15
  • Header, Buttons & Drop-down boxes - 1,35,08
  • Submit to Search Engines - 1,35,56
  • Past methods that no-longer work - 1,37,59
  • Back-Linking - 1,38,51
  • Long Lasting Domain Names - 1,40,17
  • Embedding Facebook - 1,40,52
  • Location Based Web Pages - 1,43,10
  • Invisible Text - 1,44,25
  • Domain Names - 1,45,27
  • H1 Heading Tags - 1,46,13
  • Competitors Names - 1,46,44
  • Google Adwords - 1,48,58
  • Budget & Costs - 1,49,16
  • Turn off Dynamic Search Ads - 1,51,30
  • Turn off Search Partners - 1,53,16
  • Negative Keywords - 1,53,55
  • Locations - 1,54,38
  • Keywords - 1,55,53
  • Google Business, Maps & Places - 1,59,06
  • Getting Reviews - 2,01,11
  • Getting Photographs - 2,02,40
  • Getting Celebrity Pictures - 2,04,50
  • Letters to Schools - 2,13,25
  • Roller Banners - 2,15,03
  • Shopping Centre Busking - 2,20,24

Running Time: 2 hours, 25 minutes

Marketing Magic - £15
DVD Download

 

This DVD features 12 puppet routines including silent and ventriloquism routines, along with routines that require audience participation. With performance footage taken from numerous shows dating between 2005 to 2012.

This is then followed by a 70 minute talk on how some of the effects work along with improvements & modifications he has made to the puppets in order to make them performable in the real world. 4:3 Ratio. PAL Video Format. Also includes several full length puppet scripts included as a Data file on the DVD.

Routines Included are:

  1. Cheeky Monkey (Vent)
  2. Friendly Alien Puppet (Vent)
  3. Axtell Book Puppet (Vent)
  4. Axtell Duck Puppet (Vent)
  5. Axtell Drawing Board (Silent / Vent)
  6. Cheeky Monkey (Silent)
  7. Pikachu (Silent)
  8. Rabbit in Hat (Silent)
  9. Axtell Vern the Bird (Silent)
  10. Rudolph the Red Nose Reindeer (Vent)
  11. Santa (Vent)
  12. Impromptu Flea Circus

Running Time: 2 hours, 28 minutes

Puppet Routines for Magicians £10
DVD Download

 

 
Instructional DVD that teaches 33 different Modelling Balloon creations. Most of which are single balloon animals which Stephen gives out to the children at the end of his show. He also discusses his A1 Balloon Poster / A-Frame backdrop and provides the PSD and JPEG file for it for you to make your own. Almost all the models feature both front and over the shoulder shots of the creation process.
1. Dog
2. Hat
3. Ladybird Bracelet
4. Rabbit
5. Parrot
6. Ray Gun
7. Sword
8. Butterfly
9. Spiderman
10. Flower
11. Aeroplane
12. Giraffe
13. Mouse
14. Butterfly Bracelet
15. Turtle Bracelet
16. Quick Sword
17. Machine Gun
18. Parrot On Swing
19. Guitar
20. Fish
21. T-Rex
22. Frog
23. Horse
24. Reindeer
25. Axe
26. Heart
27. Dog Bracelet
28. Bee Bracelet
29. Teddy Bear
30. Crocodile
31. Dragon
32. Monkey In Tree
33. Helicopter
Running Time: 2 hours, 37 minutes
Balloon School £8
DVD Download